What we collect, why, and who sees it

Privacy Policy

Plain English, not legalese theater. Effective 2026-09-12 · V1.0. If a future version changes what we do with your data in a way that matters, we'll post the change here with a new effective date.

The short version

We collect only what's needed to sell you a book, ship it, pay out your Bitcoin, and (if you opt in) send your St. Jude donation receipt. We don't sell your data. We don't run ad-retargeting pixels on this site. We never ask for your seed phrase or private keys, and neither should anyone claiming to be us.

What we collect

DataWhenWhy
Email addressCheckoutOrder confirmation, claim-code delivery, receipts
Shipping name & addressPhysical/Bitcoin Edition checkoutPrinting & shipping the book (Printful, Lulu)
Payment detailsCheckoutProcessed entirely by Stripe — we never see or store your card number
Lightning addressClaim/redeem pageSending your Bitcoin sats to your wallet — we don't store your wallet's private keys, only the address you gave us to pay
Basic site analyticsBrowsingAggregate, non-identifying traffic counts (page views, referrers) — no ad-tracking pixels, no cross-site retargeting

Who we share it with

We use real vendors to actually run this business. Here's every one your data can touch, and why:
  • Stripe — payment processing. Handles your card details directly; we never see your full card number.
  • Printful and Lulu — print-on-demand fulfillment for physical books and merch. They receive your shipping name and address to print and ship your order.
  • Every.org — processes the St. Jude donation tied to your order if you opt in to a tax-deductible receipt; receives only what's needed to email that receipt.
  • Our Lightning node — pays your Bitcoin claim to the Lightning address you provide. We don't custody your wallet or see your private keys.
We do not sell, rent, or trade your personal data to anyone, for any reason. We do not share it with data brokers or ad networks.

How long we keep it

Order and claim records are kept for as long as needed for tax, accounting, and fraud-prevention purposes (typically several years, consistent with standard recordkeeping practice for commercial sales and charitable-donation reporting). You can ask us to delete data that isn't legally required to be retained — see "Your rights" below.

Your rights

Wherever you live, you can ask us what data we have about you, ask us to correct it, or ask us to delete it (subject to what we're legally required to keep for tax/fraud-prevention purposes). If you're a California resident, this includes rights under the California Consumer Privacy Act to know what's collected and to request deletion. Email us (see contact below) and we'll respond within a reasonable time.
We are not a financial advisor, do not manage funds on your behalf beyond the one-time Bitcoin claim payout described on the FAQ, and never ask for your seed phrase, private keys, or a wallet connection. If anything claiming to be us asks for those, it's a scam — ignore it and report it.

Cookies

We use minimal, functional cookies/local storage needed for checkout to work (e.g., remembering your cart) and basic aggregate analytics. We do not use third-party ad-tracking or cross-site retargeting cookies.

Children's privacy

This site and its products are intended for adults. We do not knowingly collect personal information from children under 13.

Changes to this policy

If we materially change what we collect or who we share it with, we'll update this page with a new effective date. Continued use of the site after a change means you accept the updated policy.

Questions about your data?

Email us and we'll get back to you — we're a small team, not a call center, but we do answer.

See the full FAQ

21 Million Publishing House does not manage funds, is not a financial advisor, and never asks for your seed phrase, private keys, or a wallet connection. If anything claiming to be us asks for those, it is a scam — ignore and report it.

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